Top 10 techniques to use to drive higher rankings on Search Engine Result Pages (SERP) using SEO
As the internet has become an integral part of our lives, businesses of all sizes have been leveraging it to drive traffic and sales to their websites. In order to do so, businesses need to ensure that their website is visible to their target audience. One of the best ways to achieve this is by optimizing their website for search engines through SEO techniques.
SEO can be broadly divided into two sub-areas: On-Page SEO and Off-Page SEO. In this article, we will focus on On-Page SEO techniques, which refer to the actions that businesses can take directly on their website to improve their search engine rankings.
Here are the top 10 On-Page SEO techniques that businesses can use to drive higher rankings on Search Engine Result Pages (SERP):
1. Keyword Research
Keyword research is the foundation of any successful SEO strategy. It involves identifying the keywords and phrases that people are searching for, and then optimizing your website content around those keywords. Businesses can use a variety of tools such as Google Keyword Planner, SEMrush, Ahrefs, and Moz to conduct keyword research.
2. Title Tags
Title tags are an HTML element that provides a brief description of a webpage. It appears in the search engine results page (SERP) as the clickable headline. Title tags should be concise, unique, and relevant to the content of the webpage. They should also include the primary keyword for the page.
3. Meta Descriptions
Meta descriptions are another HTML element that provides a summary of a webpage's content. They appear below the title tag in the SERP. Meta descriptions should be informative, concise, and relevant to the content of the page. They should also include the primary keyword for the page.
4. Header Tags
Header tags (H1, H2, H3, etc.) are HTML elements that provide a hierarchical structure to the content on a webpage. They make it easier for search engines to understand the content of a webpage. The H1 tag should be used for the main heading of the page, and subsequent tags (H2, H3, etc.) should be used for subheadings.
5. Image Optimization
Images are an important part of website content, and optimizing them can improve a website's search engine rankings. Businesses can optimize images by using descriptive file names, adding alt text, compressing images to reduce file size, and using responsive design to ensure images are properly sized on all devices.
6. Internal Linking
Internal linking refers to linking to other pages within a website. It helps search engines understand the hierarchy and structure of a website, and also helps users navigate to relevant content. Businesses can use descriptive anchor text (the clickable text that contains the link) to indicate the content of the linked page.
7. Content Optimization
Content optimization involves creating high-quality, relevant, and engaging content that is optimized for the target keywords. Content should be easy to read and structured using header tags, bullet points, and short paragraphs. Businesses should aim to provide value to their audience through their content, rather than simply trying to rank higher on search engines.
8. URL Optimization
URL optimization involves creating search engine-friendly URLs for each page of a website. URLs should be concise, descriptive, and contain the primary keyword for the page. They should also be easy to read and understand by both search engines and users.
9. Site Speed Optimization
Site speed is an important ranking factor for search engines. Businesses can optimize site speed by reducing the size of images and other media, minimizing the use of plugins, using a content delivery network (CDN), and optimizing code and scripts.
10. Mobile-Friendly Design
With more and more people accessing the internet through mobile devices, having a mobile-friendly website has become essential. Businesses can optimize their website for mobile devices by using responsive design
